Happy teeth is a direct result of reading The 4 Hour Work Week by Timothy Ferriss. The idea, which came while sitting in the dentist chair, is for a product that can help someone overcome the anxiety of a dentist appointment. I decided to setup a mock landing page to judge whether or not anyone would actually be interesting in purchasing something like this. I tried to recreate the current apple landing page’s fade in design, I love the effect this creates.

At this point, this project is still in my back pocket. I ran a modest AdWords campaign to gauge interest, and I was not too impressed with the results. Although, I have also been watching what people say about the dentist on Twitter, and there is certainly a large group of people that have unnecessary fear of dental appointments. I may work on this project again in the future but I decided to “back burner” it and focus on BetterYoo.

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